A lot of people don't know, but visual identity is paramount to make a company stand out in the corporate universe.

 

This set of symbols, colors, textures etc that represent your company or product is called branding and make your business or product unique.

 

Therefore, choosing the designer to create your visual identity is essential, because more than a beautiful design it will carry the brand story directly to the unconscious of your customer. And the skilled professional will know how to make the right choices.

 

That's why MoreHost also offers highly qualified professionals to integrate this service into your company as well. Thus, before starting, the entrepreneur must answer the following questionnaire:

 

what is the mission of the company?

what do you want to inform?

what image do you want to convey?

and, in a nutshell, what is the business model?

Then you have to choose:

 

Name

It is the designation that the organization adopts and by which it will henceforth be recognized.

 

Logo

It's the graphic version of the name, it's more informative because it's representative.

 

Symbol

is the figure or design that accompanies the logo. The symbol has the power of memorizing and simplifying the formal communication of the organization.

 

According to Marcus Marques in his article on branding, there must be a marriage between brand and design. “Your company's brand design must be compatible with the design created for the parts that will bring it to market.”

 

Chromatic range

complements visual identification, as well as giving an emotional burden to visual identity.

 

Curiosity: One third (33%) of the top 100 brands use the color blue in their brand. (Zuza)

 

Slogan

It is the expression that reinforces the attributes of the organization.

 

The visual identity is therefore:

 

the result of a creative journey;

the disclosure of company identity;

the visibility of its attributes;

mutual integration and reinforcement; and

harmony in the conjugation of all these elements.

 

So how important is visual identity for a company?

Request a quote and get an integrated service designed especially for your business.